PepsiCo - MENA Greenhouse Accelerator programme

PepsiCo — the American multinational food, snack, and beverage corporation — launched Greenhouse Accelerator programme, in partnership with the UAE Ministry of Climate Change and Environment and formalized following the signing of a memorandum of understanding (MoU) between three parties — the UAE Ministry of Climate Change and Environment (MOCCAE), Food Tech Valley, and PepsiCo.

American MNC has selected 10 companies for the first Middle East and North Africa (MENA) edition of the Greenhouse Accelerator programme following a rigorous multi-stage judging process.

In partnership with the UAE’s MOCCAE, the inaugural MENA edition sought to support 10 companies from the MENA region who share the company’s vision for a more sustainable food system. The six-month business optimization programme will support companies with emerging and disruptive technologies and services with the potential to transform the way food and beverage packaging is reduced, reused, treated, and recycled.

A specially curated selection committee comprising high-ranking PepsiCo executives and members from the MOCCAE and Food Tech Valley ranked the startups across five key criteria, including sustainability alignment to PepsiCo Positive (pep+), strategic synergy with PepsiCo; scalability, relevance to MENA, and breakthrough potential.

The 10 selected companies will each receive an initial grant of $20,000 (Dh73,460) to support their business, along with guided mentorship from PepsiCo and Food Tech Valley experts. At the end of the programme, the final winner will receive a $100,000 (Dh367,000) grant from PepsiCo and have access to a growing network of influential experts and investors, logistics facilities, and have the opportunity for growth through capacity building.

The start-ups selected in UAE are

1. Nadeera social enterprise
2. Cycled Technologies AS
3. Tridentech (Terrax)
4. Al Tabeeah trading company
5. We4Recycle

Saudi Arabia

6. Okeanos

Jordan

7. MEHNA (Faya Largo)
8. eRecycleHUB

Lebanon

9. Diwama
10. Live Love recycle (LLR)